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  • Writer's pictureMolly Lynch

Instagram Influencer Marketing

Updated: Jun 20, 2018

Does this sound familiar? You've worked hard to start your business. You've created a killer brand that you're so excited to share with the world. You've created an Instagram page and post photos regularly, but you find your follower count is stagnant. No matter what you try, you can't seem to grow your following and get your brand in front of your target market. If this sounds familiar, you should consider using Instagram influencer marketing for your business,

Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

Why Your Brand Needs an Influencer Marketing Strategy

When it comes to influencer marketing, Instagram is one of the best platforms for brands to partner with influencers to reach new audiences quickly. In fact, it’s the best performing channel for social action, with an average 3.21% engagement rate (compared to 1.5% across all social networks).

One of the reasons Instagram influencer marketing is so effective is because it removes the barriers of traditional advertising and introduces your brand to a new audience via a more trustworthy source, your influencer partner. Consumers trust other people more than they trust brands, and influencers are uniquely positioned to tell authentic, relatable stories on how they use your products.

How Much Does Influencer Marketing Actually Cost?

Social media influencers have become increasing valuable for brand campaigns, especially on Instagram. So how do you come up with a fair price when there are so many factors to consider? This is when our experience and expertise is here to help!

Rates still vary widely among Instagram influencers. Some even like to refer to this area of marketing as “the wild west.” And although this can be true, there are some "best practices" that ensure quality content that drives real results.

The guiding principle for influencer-brand collaborations is simple: influencers and brands are in a position to mutually benefit each other. There’s more than one way brands can provide value, but cash is king.

If you're looking to work with influencers in the 100k+ range, you should be prepared for the hefty price tag that comes along it. Some influencers report charging as much as $5000 to $10,000 per sponsored post. However, it’s much more common for influencers to charge in the $250 to $1,000 range.

We're Here to Help!

Navigating the details of an influencer campaign takes time and experience. No one-size-fits-all solution will work for every scenario. There are a variety of factors involved that go well beyond an Instagram influencer’s number of followers. This is when it becomes increasingly helpful to utilize a team like ours to help manage the relationship between your brand and the influencers.

Finding the right influencers for your marketing campaign can be a bit of a challenge, so it’s important to set clear goals and expectations ahead of time. We can help you establish your goals to ensure a perfect fit with measurable results.

If you're looking to jump into the world of influencer marketing we'd love to help!


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