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  • Writer's pictureGina Venetico

How To Use Instagram Reels for Your Business

Goodbye TikTok. Hello Instagram Reels! The much awaited Reels has finally debuted in the U.S. and even in its early stages, it’s popularity is catching on. If you have a business, you more than likely already have an Instagram so you’re on the right track.

But now you may be asking yourself, “What are Instagram Reels and how do I use them for my business?”

Instagram Reels is a new way to build your community and grow your reach on Instagram. It’s a fun way to share creative content with your audience and give them a behind the scenes look at your business.

Here are three ways you can use Instagram Reels in your social media and marketing strategy:

How To Use Instagram Reels for Business #1:

Create Authentic Content that Speaks to Your Audience

Like TikTok, Instagram Reels’ 15-second clips are designed to be fast and fun and like Instagram Stories, they have the same options to add special effects in order to create eye-catching content.

Reels give your audience the chance to see a more realistic, less Instagram-perfect side of your business. Example: Maybe you have a team member who is a great dancer and can easily learn a trending viral dance. You can easily show people what makes your business, and the people who helped build it, so fun and unique! What is also great about Reels is they will show up on users’ Explore pages and you’ll be able to reach a whole new audience!

How To Use Instagram Reels for Business #2:

Educate Your Audience

Learning never goes out of style and neither does posting educational content — give your followers your top 5 tourist’s must-visit spots in your city, teach them how to cook the perfect steak, or how to correctly tie a blouse bow. People are drawn to learning something new. Reels is the perfect way to teach an audience what you know best.

How To Use Instagram Reels for Business #3:

Drive Sales

Since Reels are pushed out on the Reels’ Explore Page, users who don’t follow you will have a chance to view your content. This gives your brand or business a big opportunity to drive brand awareness and sales!

And, while it is still unclear how the Instagram Reels algorithm works at this time, it’s a good idea to continue to use hashtags and descriptive captions.

An even better idea is to hop on Instagram Reels now while it’s new. Don’t wait and start creating!

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