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  • Molly Lynch

Influencer Marketing 101

You've worked hard to start your business. You're excited to share with the world and grow your business. You've created an Instagram page and post photos regularly, but you find your follower count is stagnant. No matter what you try, you can't seem to grow your following and get your brand in front of your target market. Sound familiar?


We understand – we’ve heard it before from other new businesses and startups and even well established brands. As a business owner, you should consider using Instagram influencer marketing for your business. Adding Instagram influencer marketing into your overall social media strategy can help to increase your brand awareness, grow your follower base and even help to drive sales.

Why Instagram?

When it comes to influencer marketing, Instagram has massive reach. Instagram is one of the most popular social media platforms in the world. According to the Pew Research Center, it’s the second most popular social media platform after Facebook. The report found that 32 percent of internet users in the U.S. are on Instagram. Instagram is also the most engaging social media platform.


One of the reasons Instagram influencer marketing is so effective is because it removes the barriers of traditional advertising and introduces your brand to a new audience via a trustworthier source, your influencer partner. Consumers trust other people more than they trust brands, and influencers are uniquely positioned to tell authentic, relatable stories on how they use your products.


Not only is Instagram succeeding with it's reach and engagement, it's also the platform that influencers prefer. Bloglovin talked to 2,500 micro-influencers and found that Instagram is their most preferred platform. 59 percent of them say that it’s the most effective platform to engage their target audience.


Understand the Hard Costs

It's important to recognize there are hard costs that come along with social media influencer campaigns. It's important to consider your budget early in the campaign planning phase. While influencer marketing isn’t always expensive, proper planning and budgeting can help you avoid unnecessary costs.


It’s crucial to understand that the cost of working with influencers will vary according to the influencer’s follower size and the industry you’re working within. Influence.co provides a very useful Influencer Rate Map which provides a great starting point to see what you should be charging or paying based on different types of influencers in the industry.

Influencer Rate Map

How to Find the Right Influencers

Now comes the process of finding the right influencers. This is easily one of the most challenging steps in influencer marketing, whether it’s on Instagram or on other platforms.

That’s why we’re here to help you. We are experts at finding the right influencers that will be relevant to your brand and campaign. We identify creative and engaging creators that will highlight your brand and product. And depending on your campaign goals, they should also have significant reach.


If you find yourself looking to launch an effective and engaging influencer campaign, allow us to help you navigate the landscape with our experience and expertise. Contact us


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