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  • Writer's pictureMolly Lynch

What's the Cost of an Influencer, Really?

We’ve heard versions of that question above from a number of clients – or in different ways – what’s the ROI of working with her? How much does influencer marketing actually cost? You name it, we’ve answered it.

Social media influencers have become increasing valuable for brand campaigns, especially on Instagram. So how do you come up with a fair price when there are so many factors to consider? This is when our experience and expertise is here to help.

Rates vary widely and there’s not a set rate for each one. Some even like to refer to this area of marketing as “the wild west.” And although parts of this can be true, there are some best practices that ensure quality content that drives real results.

The guiding principle for influencer-brand collaborations is simple: Influencers and brands are in a position to mutually benefit each other. There’s more than one way brands can provide value, but cash is still king.

We often remind business owners and clients that just like you, the influencer is trying to make a business as well. Some are doing it through side hustle and some as a full-time job – but no matter what the old saying is true, “money talks.”

Finding the right influencers for your marketing campaign can be a bit of a challenge, so it’s important to set clear goals and expectations ahead of time. We can help you establish your goals to ensure a perfect fit with measurable results.

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